1. Earning Community Trust
United Way of Jamaica launched a transparent, donation-based crowdfunding campaign to support smallholder farmers. Contributions came from across the globe and around the corner. They included everything from donations from Citibank and Scotia Bank Canada to the proceeds of a bake sale by the girls of Saint Hugh’s Prep School.
The campaign raised over JMD $12 million, surpassing its initial JMD $10 million target. Program Manager turned Acting CEO, Kerry-Lee Lynch says, “We operate with a high level of transparency, which has earned the trust of many companies, international and local stakeholders, and donors who confidently entrust us with their funds.”