A LETTER FROM OUR LEADERS | TRANSFORMATIVE EXPERIENCES FOR PEOPLE, BY PEOPLE | IMPACT SNAPSHOT | LASTING SOLUTIONS THROUGH POWERFUL PARTNERSHIPS
PARTNER SPOTLIGHT | ALIGNING VOICES AND ORGANIZING FOR CHANGE | FIGHTING FOR EVERY PERSON IN EVERY COMMUNITY | INSPIRATIONS IN COMMUNITY BUILDING
LEADING LONG-TERM RECOVERY AFTER DISASTERS | LEADERSHIP SPOTLIGHT | FINANCIAL FOCUS
UNITED WAY FIGHTS FOR THE HEALTH,
EDUCATION AND FINANCIAL STABILITY OF
EVERY PERSON IN EVERY COMMUNITY.
OUR VISION
UNITED WAY ENVISIONS A WORLD WHERE ALL INDIVIDUALS AND FAMILIES
ACHIEVE THEIR HUMAN POTENTIAL THROUGH EDUCATION, INCOME STABILITY
AND HEALTHY LIVES.
OUR MISSION
TO IMPROVE LIVES BY MOBILIZING THE CARING POWER OF COMMUNITIES AROUND THE WORLD.
LETTER FROM OUR LEADERSHIP
In 2018, United Way’s transformation – and the transformation of philanthropy – really gained momentum.
Philanthropy in the 21st Century will look different than it did in the 20th Century. People have more information at their fingertips and digital technology brings them closer together. The future of giving, volunteering and advocating will be about engaging individuals, particularly online. People want to easily find and participate in meaningful volunteer opportunities, contribute to the causes that matter to them, see the impact of their contributions and share their experiences.
One of our key 2018 achievements was the launch of Salesforce.org Philanthropy Cloud, a trailblazing digital platform that provides individuals and companies with unique community-focused experiences. Philanthropy Cloud makes it easy for professionals to learn about and donate to the causes they care about while finding meaningful activities in their communities. Most of all, it connects them to one another and offers new possibilities to engage in the global philanthropy movement.
The online platform also helps companies achieve their philanthropic and business goals. Businesses want a streamlined, simpler, sophisticated way to advance their Corporate Social Responsibility efforts. They also want to leverage United Way’s unparalleled community reach and engagement. At Deloitte, for instance, in the United States, Philanthropy Cloud is beginning to provide a more integrated way to bring people together in the spirit of social impact.
In 2018, United Way transformed in other ways, too, working with 60,000 companies across the world, including more than half of the Fortune 500. Together, we’ve built the largest global community of donors, advocates and volunteers who fight for the health, education and financial stability of every person in every community. The result is more children reading at grade level, more people living healthier lives, more families emerging from poverty, for example.
With our collaborators, we’re finding new ways to help when crises occur. After Hurricane Michael hit the U.S. Gulf Coast, we worked with IBM to create a new chat bot that supported 211’s efforts to help people evacuate and secure shelter, food and water. Not every innovation involves technology, though. Sometimes, it’s as simple as bringing people together to write notes of encouragement to middle school students, like we did with Wells Fargo employees.
Throughout its history, United Way has helped passionate people make a difference in their communities. We go where they are to help them find organizations that focus on causes they care about, build partnerships and multiply their impacts. In today’s interconnected world, it’s up to non-profits, businesses and community leaders to work together and innovate to provide tools to make a difference. Paired with ambitious goals in education, health and financial stability, United Way is determined to bring people together to help communities to reach their potential.
Most of us are hungry for connection, idea sharing and coalitions that help people live better lives. The urgent needs of communities compel us to build community at scale by empowering everyone to be part of the solution.
The future of philanthropy and the future of community building are here. We invite you to join us to fight for the health, education and financial stability of every person in every community.
TRANSFORMATION EXPERIENCES FOR PEOPLE, BY PEOPLE
The advent of new digital technologies, such as artificial intelligence and the Internet of Things, has redefined what it means to be connected as individuals within a community.
In 2018, United Way and our corporate partners took bold steps in adopting technologies that will forever change the way we impact society. We launched an innovative global platform that connects companies, employees, customers, and partners in new ways to transform social causes that are most important to them. We leveraged artificial intelligence to assist people in distress from disasters. And we partnered with a smart-home device maker to serve people who struggle with their energy costs.
As these stories show, the transformative power of technology is igniting United Way’s best work.
Elevating the Power of Individuals
We live in the era of the individual. Each person has power to choose how they want to make a difference, and how to invest their unique resources for positive impact. In 2018, United Way went further than ever to harness that power.
Salesforce.org Philanthropy Cloud is a breakthrough partnership between United Way Worldwide and Salesforce.org, the nonprofit subsidiary of Salesforce. It’s giving individuals and companies a new tool to scale social change in a powerful way. It’s revolutionizing philanthropy.
The first company to use Philanthropy Cloud was global software and engineering company MiTek. With Philanthropy Cloud and the support of United Way of Greater St. Louis in its headquarter market, MiTek finds it easier to help its employees get more involved in making a real difference in their communities.
“As a company, we care deeply about innovation and harnessing the power of technology to connect our people and allow us to do more with the data we have,” said Rachel Seward, Vice President of Enterprise Communications & Philanthropy.
“We invested in Philanthropy Cloud early on because of its potential to scale globally and enable us to unite our people with a common vision, driven by our goal of Transforming Global Communities,” she said. “Having Philanthropy Cloud available for our team members has helped them have a ‘weekend experience at work,’ interacting with a digital platform much like they would anywhere else in their lives to learn more about charitable causes and sign up to participate in events.”
Kellogg Company, one of our global corporate partners, signed onto Philanthropy Cloud in 2018 for similar reasons. Another example involves corporate collaborator Deloitte, where, in the U.S., Philanthropy Cloud is beginning to provide a more integrated way to bring people together in the spirit of social impact.
Kellogg is using Philanthropy Cloud to further elevate its commitment to help eradicate hunger by the end of 2030. It’s part of the company’s work on Sustainable Development Goals, which can be tracked via Philanthropy Cloud. The company actively advocates on behalf of children facing hunger around the world and engages people to help address the important global issue of food security. Philanthropy Cloud better enables Kellogg to create lasting impact on hunger by empowering its employees across the country to donate their time, money and skills to the causes of their choice.
“Our employees are committed to giving back,” said Stephanie Slingerland, global philanthropy lead for Kellogg Company and executive director of the company’s charitable fund. “With this state-of-the-art tool and support from our partners at United Way, we’re able to better engage our employees and create even more impact for people and communities.”
Read more about Philanthropy Cloud here.
A 211 Experience Transformed by Artificial Intelligence
Every day, thousands of people across North America turn to 211, a vital service that connects them to critical resources. It’s free, confidential, and available 24/7. In 2018, some 12 million people contacted 211 for help to access crisis and emergency counseling, disaster assistance, food, health care and insurance assistance, stable housing and utilities payment assistance, employment services, veteran services and childcare and family services.
We’re always looking for ways to innovate. During hurricane season, we turned to IBM, our long-time corporate partner, to help boost access to 211 during high-volume times.
IBM offered its artificial intelligence technology, CARLA (Cognitive Automated Response Learning Agent), at no cost. With CARLA, we now have a virtual agent, or “chatbot,” to augment 211 services. During Hurricane Michael in 2018, CARLA provided answers and guidance in both English and Spanish to people seeking life- and property-saving information. The top inquiries CARLA handled were “mandatory evacuation,” “nearest shelter,” “financial assistance,” “evacuation zone,” “emergency food,” and “road closure.”
When technology helps people access reliable information quickly, the experience can be transformative.
United Way and Google Nest Power Project
Every year, a quarter of U.S. families wonder how they will afford to pay their home energy bills.
It’s one of the reasons people contact 211. In 2018, more than 1.1 million – or 13.4 percent – of the asks for 211 help were for utility assistance.
United Way’s partnership with Google Nest was created to help solve that problem. Google Nest launched the Power Project on Earth Day 2018, to bring energy-saving technology to those struggling with high energy costs and to raise awareness of the energy burden facing families.
The Power Project has donated more than $800,000 to United Way and other nonprofits to help low-income families with their energy expenses. Google has a goal to bring 1 million thermostats to people in need, coordinating with energy and nonprofit partners.
“Thanks to Power Project donors, we are able to invest in artificial intelligence, texting hotlines, and website enhancements that make it even easier for people to find energy assistance through the 211 network,” says Rachel Krausman, senior director of 211.
Those who need more support can use 211 to find energy assistance programs and other resources. Together, we’re transforming lives by helping to ensure energy security.
Read more about this partnership here.
IMPACT SNAPSHOT
Want a deeper dive into United Way’s impact snapshot? Check out what we’re doing to improve economic mobility, youth success, early education and access to health here.
LASTING SOLUTIONS THROUGH POWERFUL PARTNERSHIPS
Transforming lives is a collaborative effort. In communities around the world, United Way works with companies, governments, nonprofits, and individuals to fight for lasting social change. Our partners trust us -- with their financial contributions, ideas, volunteer power, and in-kind support -- to build stronger communities for everyone.
BMO Financial Group: Economic Equality and Inclusion
In Toronto, BMO Financial Group’s $10 million gift to United Way Greater Toronto paved the way for economic transformation throughout this diverse community. With a dedication to reducing inequality and closing gaps in economic prosperity, BMO’s investment brought together business leaders and community organizations to develop breakthrough approaches to economic inclusivity. The goal is to boost economic development and elevate prosperity for all in the Greater Toronto area.
UPS: The Fight To End Human Trafficking
With the help of UPS and The UPS Foundation, United Way’s Center on Human Trafficking and Slavery launched a pilot program in five U.S. cities to teach social service providers, educators, labor activists, health care providers and others how to spot signs of trafficking and what to do in response.
A $150,000 gift from the UPS Foundation made this community training program possible, and $1.3 million in employee contributions from the 2018 employee giving campaign is boosting the Center’s impact. Now, any United Way in the United States can use this curriculum to train local partners.
Find out how to spot signs of human trafficking here.
John Deere: Employee Volunteers Build Stronger Communities
In France, Germany, Poland, and Spain, United Way partnered with John Deere to address pressing local social needs – and strengthen local NGOs (non-governmental organizations, or nonprofits). Tapping into four European United Ways, John Deere sought to address hunger and improve education outcomes for underserved youth.
John Deere employees played a critical role. With 17 school and nonprofit partners, the initiative leveraged 4,821 employee volunteer hours to support 835 youth and provide 120,584 people with food. This is an increase of 72% in youth impacted, supported by more than double the number of employee volunteer hours, from the year before.
At the same time, the John Deere-United Way partnership is building up NGO capacity in Europe. For example, in France, John Deere donations funded critical equipment and helped one hunger-focused nonprofit open a new office.
Read about John Deere’s first volunteerism foray in Europe here.
Robert Wood Johnson Foundation: Localized Roadmaps for Community Success
United Way believes that health, education, and financial stability are the building blocks of a healthy life. That’s why the Robert Wood Johnson Foundation and University of Wisconsin Population Health institute partner with us in a data-driven initiative to deepen and accelerate the impact of our community improvement work. Our partnership supported a collaboration with the County Health Rankings & Roadmaps (CHR&R), an annual county-by-county snapshot of the factors that affect people’s health in the United States.
Over 18 months, 11 United Ways and their partners used CHR&R tools and community coaches to glean holistic data and insights about the overall health of communities, with a particular focus on its youngest residents. This has led to United Ways developing new partners and refining strategies to accelerate lasting local change.
Lyft: The Powerful Impact of Transportation
Lyft, the fastest growing rideshare company in the United States, partnered with United Way to pilot a program in 12 communities that helps people in need get to critical appointments. In 2018, 211 specialists provided veterans, seniors, and jobseekers with more than 12,000 free rides with Lyft.
Each year, 211 receives more than 230,000 transportation requests nationwide, but 25 percent of those can't be met with existing resources. By partnering with Lyft, we’re better able to create local community impact with people who need support. Plans to expand the pilot were formalizing by year’s end.
“Lyft is re-imagining how transportation can solve social problems by creating access to transportation around the nation for those in need,” said Mike Masserman, head of Social Impact at Lyft.
Read about United Way’s Ride United initiative, which leverages the strengths of United Way, 211 and partnerships, to address unmet transportation needs for individuals and families across the U.S. here.
PARTNER SPOTLIGHT
Each year, United Way works with 60,000 corporate partners to improve lives and strengthen communities. The 91 companies listed here are members of our Global Corporate Leadership program, with those in bold representing our newest partners. Combined, these companies and their employees contribute nearly $1 billion and countless volunteer hours every year. We thank them for their passion for change and commitment to our shared purpose.*
3M
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Abbott Laboratories
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AbbVie
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Accenture Aetna Inc.
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Alston & Bird
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American Express
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Anthem
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AT&T
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Avery Dennison
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Bank of America
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Best Buy Co. Inc.
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BMO Financial Group
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C&S Wholesale Grocers
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Cargill Inc.
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Caterpillar Inc.
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CenturyLink Inc.
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Chevron
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Citigroup
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Comcast NBCUniversal
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Costco Wholesale
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Cummins Inc.
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Deere & Company
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Deloitte & Touche LLP
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Delta Air Lines Inc.
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DowDuPont
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DuPont
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Duke Energy
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Eaton Corporation
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Ecolab Inc.
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Eli Lilly and Company
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Enterprise Holdings Inc.
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Ernst & Young LLP
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Exxon Mobil Corporation
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FCA US LLC
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FedEx Corporation
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Fifth Third Bancorp
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Fluor Corporation
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Ford Motor Company
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GEICO
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General Electric
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General Mills
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General Motors
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Genpact
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Hershey Company
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IBM Corporation
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Illinois Tool Works Inc.
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International Paper
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JCPenney
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Johnson & Johnson
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Kellogg Company
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Keurig Dr Pepper
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Kimberly-Clark
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Land O'Lakes
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L Brands Inc.
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Lyft
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Macy's Inc.
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Medtronic Inc.
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MetLife Inc.
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Microsoft Corporation
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Mosaic Company
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Nationwide Mutual Insurance Company
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Perdue Farms Inc.
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Pfizer Inc.
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Pitney Bowes Inc.
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Principal Financial
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Procter & Gamble
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Publix Super Markets
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PwC
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Shell Oil Co.
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Sprint Corporation
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SunTrust Bank
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Synchrony Financial
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T.D. Williamson Inc.
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Target
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Texas Instruments
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The Boeing Company
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Toyota Motor North America
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Travelers Companies
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U.S. Bancorp
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United Technologies
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UPS
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USAA
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Valero Energy
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Walmart
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Wells Fargo
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WEX
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Whirlpool Corporation
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Williams Companies
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Xcel Energy Inc
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Xerox Corporation
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*Criteria for membership in the Global Corporate Leadership program includes (but is not exclusive to) running a workplace campaign at multiple sites, raising at least $2.5 million per year and contributing at least 50percent of funds raised directly to United Way.
Read more about our partners here.