Rachel Krausman is United Way’s Senior Director of 211 and leads a nationwide network of United Ways and non-profit agencies that address over 14 million requests for assistance each year through 211 services. Over 200 agencies operate 211, a free and confidential helpline that connects individuals in need with highly trained community specialists who navigate and empower individuals through the complex social services ecosystem.
Rachel has a tenacious passion for and belief in the power of people to help one another and believes deeply in the interconnectedness of basic needs, health, financial mobility, and community vitality. Rachel leads network-wide strategies and initiatives that increase access to 211, transform the client experience, and position United Way and 211 as critical partners in efforts to address social determinants of health, health equity, and data-based decision-making. Under Rachel’s leadership, United Way Worldwide has formed programmatic partnerships with companies like Lyft, DoorDash, Calm, and Airbnb to launch programs like Ride United, through which 211s provide free resources and services to people across the country.
Prior to joining the United Way family, Rachel led youth disaster preparedness programs at American Red Cross headquarters. In this role, she oversaw the nationwide expansion of The Pillowcase Project, which teaches over 250,000 3rd-5th graders how to prepare for and respond safely to natural disasters every year. Rachel was part of the preparedness leadership team that conceived of and launched the Home Fire Campaign, which seeks to reduce deaths and injuries from home fires in the United States by 25% over 5 years.
Rachel frequently represents United Way Worldwide and the 211 network as a speaker about 211, social determinants of health, and the social services ecosystem. Rachel’s team’s work has been featured in several publications including United Way’s selection as a Fast Company Most Innovative Non-Profit in 2019. Rachel was a featured speaker during an IBM session at Salesforce Dreamforce in 2019 and Twilio’s annual SIGNAL conference Keynote in 2020.