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Rachel Krausman

Senior Director of 2-1-1
United Way Expert Ask me about 2-1-1, Addressing SDoH, Coordinated Care, Mission United, Veterans, Disaster and Crisis Response..

Rachel Krausman is United Way’s Senior Director of 2-1-1 and leads a nationwide network of United Ways and non-profit agencies that address over 14 million requests for assistance each year.  Over 200 agencies operate 2-1-1, a free and confidential helpline that connects individuals in need with highly trained community specialists who navigate and empower individuals through the complex social services ecosystem.

Rachel has a tenacious passion for and belief in the power of people to help one another and believes deeply in the interconnectedness of basic needs, health, financial mobility, and community vitality. She and her team work to support individual 2-1-1s and the network as a whole by creating community, network-wide opportunity, and fostering cross-sector collaboration to increase access to and quality of services for people in need. As we begin to better understand the role “social determinants of health” play in every domain of individual and community wellbeing, Rachel sees 2-1-1 as an essential cog in and partner in the fight for improved livelihoods.

Following those same tenets, Rachel also leads MISSION UNITED™, United Way’s national initiative for Veterans. Through MISSION UNITED™, United Ways convene and coordinate local partners to improve access to services and benefits for Veterans and their families, provide a streamlined experience for seeking help, and prevent those who risked their lives for us from slipping through the cracks. During times of disaster and crisis, Rachel serves on the Core Response Team ensuring the continuity of 2-1-1 services and coordinating in-kind donations.

Prior to joining the United Way family, Rachel led youth disaster preparedness programs at American Red Cross headquarters. In this role, she oversaw the nationwide expansion of The Pillowcase Project, which teaches over 250,000 3rd-5th graders how to prepare for and respond safely to natural disasters every year. Rachel was also part of the preparedness leadership team that conceived of and launched the Home Fire Campaign, which seeks to reduce deaths and injuries from home fires in the United States by 25% over 5 years.