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Kendall-Jackson is one of America’s most beloved family-owned and operated wineries. Recognized as a leader in the industry for more than three decades, Kendall-Jackson has built a reputation centered around consistent, high-quality wines that are available nationwide in national grocery stores, boutique wine retailers, and restaurants throughout the world.

Kendall-Jackson is pledging to raise $2 million dollars by 2030, with an annual fall awareness drive. The winery embarked on an opportunity to partner with United Way Worldwide to establish an emergency fund to honor the grocery workers who have been the backbone of communities during the COVID-19 pandemic. The Grocery Worker’s Appreciation Fund aims to alleviate the challenges these essential workers are facing. The fund will offer emergency support, mainly in the form of cash cards, to provide urgently needed relief and will connect workers with holistic local help through the 211 network, a national social services helpline funded and run by United Way.