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Whether it’s lending a hand to carry a heavy bag for an elderly neighbor, packing groceries for delivery to those who feel safer at home, or continuing to show up on the frontlines throughout the pandemic – grocery workers are there to support our communities.

To say thank you and show appreciation to grocery workers for everything they do, Kendall-Jackson and United Way Worldwide launched Grocery Worker’s Appreciation Fund. The fund provides financial support for grocery workers in the form of up to $250 cash cards to help with life’s surprises and urgent needs, from health care expenses to automotive repairs.

Eligible grocery workers in the United States can apply below to receive a cash card. Kendall-Jackson has pledged $2 million to the Grocery Worker’s Appreciation Fund, administered by United Way Worldwide, through August 2030.

Support the
Grocery Worker’s Appreciation Fund

Say thank you to grocery workers by making a donation to the Grocery Worker's Appreciation Fund today.


Applications for assistance

Apply here

Need more help? Dial 211 or visit to find local assistance in the U.S and Canada. 211 is a vital service that connects millions of people to help every year. When you contact 211, you’ll reach a local community resource specialist who can help you find and access resources and services available to you. 

  • Where can I apply for funds?

    You can visit to apply to receive funds.

  • When will I be notified if I will receive a cash card?

    If you have applied for the Grocery Workers Appreciation Fund, you will receive an e-mail within 30 days of your application, with information about whether it was approved or denied. You are also welcome to re-apply for the program again on the first day of the following month to be considered for assistance.

  • When do applications open?

    The fund was launched October 1, 2020 and is ongoing. The application may close each month if the number of applicants exceeds the amount of funds available in a given month but will reopen on the first day of the following month.

  • Who is eligible?

    Current employees of a grocery store or retail store with a grocery department in any of the 50 United States and the District of Columbia, with a demonstrated need for financial assistance are eligible to apply.

  • What do I need to apply?

    Eligibility criteria includes proof of employment at a grocery store (paystub, etc.) and a short description of how the COVID-19 pandemic has impacted the applicant financially and/or the intended use for the funds.

  • What will I receive?

    Eligible recipients will receive funds in the form of a $250 cash card that can be used as cash anywhere major credit cards are accepted. Cards will be provided by email or text message.

  • How can I use the funds?

    Recipient may use the cash card as cash anywhere that major credit cards are accepted and should use funds to alleviate financial strain caused by COVID-19, or to support needs as described in the application.

  • Can I apply more than once?

    Individuals will only be eligible to receive a cash card once every 365 days. Cash cards will not be awarded to the same individual twice within a 365 (one year) period.

  • Who can I contact if I need more help?

    Grocery workers and their families may explore additional resources and options available by calling 211 or visiting for more information. Individual 211 agencies cannot apply for the fund on your behalf, you can only apply using the online application.

  • Where can I donate?

    Visit to donate to the Grocery Worker’s Appreciation Fund.

Thank you to our Partners

United Distributors Badger Liquor Co. M.S. Walker Inc. Great Lakes Wine Spirits
Fedway Associates Major Brands Love, Tito's UnitedHealthcare
Empire Distributors of N.C. Papa Joes Gourmet Market