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Laura Scherler, United Way’s Director of Financial Stability and Success, leads the charge to stabilizing communities everywhere by helping individuals and families achieve greater financial stability and independence. By holding firm to the belief that greater access to financial education and coaching, free tax preparation, and increased awareness of tax credits will help people to be better positioned to help themselves, Laura relentlessly fights for the financial stability of every person in every community.
Laura spearheads creative solutions to the increasingly complex financial problems facing our communities. Problems such as predatory lending, denial of bank accounts and lack of financial literacy are examples of what Laura and her team combat on a daily basis. Laura is responsible for the creation and expansion of United Way’s national financial stability initiative, leading the work on both strategy development and field implementation. Through a holistic approach to achieving financial stability that includes corporate partners, community organizations and government agencies, Laura’s commitment to the financial success of people everywhere drives her to continuously innovate on behalf of those she serves.