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Research & Publications

Digital Philanthropy in China: Activating the Individual Donor Base


Technology is creating a pathway for philanthropies to connect people more directly than ever before. China has the potential to lead the world in innovative practices in philanthropy considering its extensive base of digital users and large ecosystem players. 

China’s individual donors constitute only 7 percent of its population, suggesting significant room for growth. While corporations have consistently been the major source of funding, stakeholders must use the opportunity to engage individuals, especially younger generations. This report, jointly developed by Bain & Company and United Way Worldwide, offers cutting-edge research into the potential and challenges presented in the Chinese philanthropy market.