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Press Release

United Way and Pop-Tarts Announce Winners of the Unwrap the Future Challenge

Alexandria, VA (January 27, 2020)  Today, Pop-Tarts and United Way announced the winners of the 2020 Unwrap the Future Challenge, a contest inviting young entrants to share their ideas for community improvement. The 21 winners, between the ages of 13 and 22, will each receive a $2500 grant to spark their idea for how best to improve their community. The winning ideas tackle issues such as local food insecurity, mental health issues, homelessness, bullying, and other challenges facing communities. 

“United Way is once again amazed at the creative solutions our next generation of problem-solvers have come up with. This generation is open-minded, innovative and solution focused," said Stan Little, Chief Experience Officer, United Way Worldwide.  “By joining forces with Pop-Tarts, United Way is able to support the social wellness work of young people in local communities in the months and years to come.” 

“Pop-Tarts wants to provide the spark for young people to use their creativity and curiosity to bring positive change in their community, and this is just the start,” said Pop-Tarts’ Sarah Reinecke, Senior Director, Brand Marketing. “In addition, Pop-Tarts and Kellogg are committed to creating Better Days for 3 billion people by the end of 2030.” 

The 2020 winners are: 

  • Anusha Bansal, New Jersey 
  • Kristina Bullington, California 
  • Santiago Churion, Pennsylvania 
  • McKenzie Dalton, Ohio 
  • Marcus Devine, Michigan 
  • Myasia Goode, Virginia 
  • Lydia Gow, Indiana 
  • Maryann Harrington and Tal Waide, Pennsylvania  
  • Aleah LaForce, New York 
  • Mariah Lopez, California 
  • Nathaly Macias, California 
  • Nandira Mahmud, Washington 
  • Jocelyn Marr, Tennessee 
  • Rochelle Mosely, California 
  • Jacey Orthaus, South Dakota 
  • Allyson Pack-Adair, Arizona 
  • Zachery Ramos, California 
  • Lila Shelton, Pennsylvania 
  • Jailen Stockdale, Alabama 
  • Sara Velasco, Ohio 

The Unwrap the Future Challenge contributes towards Kellogg’s Better Days commitment to create better days for 3 billion people by the end of 2030.  

To learn more about United Way, please visit: unitedway.org 

About United Way
United Way fights for the health, education and financial stability of every person in every community. With global reach and local impact, we’re making life better for 48 million people annually. United Way is the world's largest privately funded nonprofit, working in 95% of U.S. communities and 40 countries and territories. That’s why we’re the mission of choice for 2.5 million volunteers, 7.7 million donors and 45,000 corporate partners. In the wake of COVID-19, we’re helping people stay in their homes, stock their pantries, and protect their lives and livelihoods. And we’re working to build resilient, equitable communities. Learn more at UnitedWay.org. Follow us: @United Way and #LiveUnited.

About Kellogg Company 
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2018 were approximately $13.5 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's® Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com. 

Media Contact

United Way
Southerlyn Reisig 
Director of External Communications 
United Way Worldwide 
(703) 836- 7882 

Kellogg Media Hotline
269.961.3799 
Media.Hotline@Kellogg.com