United Way volunteers will distribute the decorated trees—worth an estimated $500,000—to families in need and partners such as shelters, community centers and childcare programs. This is the 20th consecutive year for this outstanding holiday partnership.
“A single act of kindness is an important step in any effort to improve lives and strengthen and support your community. The Target Share-a-Tree program does just that,” said United Way President and CEO Brian Gallagher. “For 20 years now, United Way has been proud to partner with Target to give lift to this very special program and bring holiday cheer to families everywhere.”
As further demonstration of Target’s commitment to partnering with United Way to create opportunities for a better life for all people, Target and its Team Members pledged more than $14.3 million through their 2010 United Way workplace giving campaign.
“The holiday season is about sharing with others, especially those in need,” said President of Target Community Relations and Target Foundation Laysha Ward. “With our partners at United Way, Target is honored to continue the tradition of sharing our holiday trees with families across the country.”