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Press Release

GMC Donation of Super Bowl Tickets Scores Points for United Way

DALLAS – The votes are in, and the winner of the “2010 GMC Never Say Never Moment of the Year” goes to DeSEAN JACKSON, wide receiver for the Philadelphia Eagles. ESPN’s MIKE TIRICO and two-time Super Bowl champion DEION SANDERS presented the trophy to Jackson at the Super Bowl XLV Media Center Wednesday as part of this week’s big game festivities.

Jackson’s week 15 performance earned 24 percent of total fan votes for eight finalists at  After being hobbled by a foot injury that week, Jackson improbably returned a punt 65 yards for a touchdown on the final play of the Eagles’ comeback victory over the New York Giants.

“Jackson’s big play perfectly demonstrated the Never Say Never attitude that drives the NFL’s best players,” said Craig Bierley, GMC Advertising and Sales Promotion director. “It’s the same attitude we at GMC bring to work every day to design, build and sell the professional grade vehicles we know our customers want and value.”

Jackson wasn’t the only winner.  In addition, participating fan Robin Phillips of Chico, Texas, was selected at random to win a 2011 GMC Sierra Denali HD, the first offering of the premium Denali line on a heavy-duty GMC pickup. GMC is the official vehicle of the NFL.

“This lucky fan is the latest to find out what the Sierra Denali HD is all about,” said Bierley. “This powerful pickup blends Denali’s premium features and styling with the Duramax-enabled capability that customers all over truck country have come to expect from GMC.”

Donation of Super Bowl Tickets Scores Points for United Way
GMC donated 70 Super Bowl XLV tickets to United Way Worldwide to help advance the organization’s youth health and wellness goals. The online auction phase of 64 tickets netted $249,000. Phase Two of the United Way auction will include three pairs of tickets to be auctioned live at The NFL Experience at the Dallas Convention Center on Saturday, February 5. 

All of the proceeds will go to United Way Worldwide to support the NFL and United Way Hometown Huddle – a league-wide day of hands-on community service projects designed to give kids more opportunities to get active and healthy.

Now in its 37th year, the NFL-United Way partnership connects NFL PLAY 60 with United Way's goal to increase youth health and wellness. Studies show the obesity rate among children has nearly doubled in the last 10 years, with approximately 9 million American children over 6 years old considered obese and at high risk for health problems such as diabetes and heart disease.

“GMC recognizes how important it is to raise awareness about the issue of childhood obesity and to create new opportunities for young people to lead healthier lifestyles,” Bierley said. 
“By working with the NFL and United Way, GMC is helping make communities stronger.”

Media Contact

Amanda Ponzar 
703-836-7112, x253