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Press Release


GMC, the official vehicle of the National Football League has generously donated 70 Super Bowl XLV tickets to United Way Worldwide to help advance the organization's youth health and wellness goals.

Through January 9, 2011, the tickets will be offered in packages via the NFL's auction site at All 35 packages include two game tickets, a four night stay at an NFL-sanctioned hotel and an invitation to a private meet-and-greet with former NFL players, including two-time Super Bowl champion Deion Sanders. Many of the packages also include $100 gift cards, NFL gift bags and select NFL player memorabilia.

Proceeds from the auction will support the NFL and United Way Hometown Huddle – a league wide day of community service projects with all 32 NFL clubs designed to give kids more opportunities to get active and healthy, as part of the NFL PLAY 60 campaign. United Way Worldwide is extremely grateful to be the beneficiary of this extraordinary opportunity from GMC and General Motors to assist in continuing its efforts to bring awareness and impact to the issue of youth health and wellness. The auction is expected to net in excess of $250,000, all of which will go toward the support of the NFL and United Way Hometown Huddle.

“GMC is excited about teaming up with United Way to send 70 lucky NFL fans to the biggest event in professional sports,” said Craig Bierley, director, Buick GMC Advertising and Sales Promotion. “Being the official vehicle of the NFL, GMC shares the never say never attitude that gets teams to the top and helps communities stay strong.”

Now in its 37th year, the NFL-United Way partnership connects NFL PLAY 60 with United Way's long-term goals around youth health and wellness. Studies show the obesity rate among children has nearly doubled in the last 10 years. Not only can obesity cause health issues in kids today, it also leads to serious problems, such as diabetes and heart disease in adulthood. The NFL & United Way partnership is leveraging resources and relationships to raise awareness about the issue of childhood obesity and creating new opportunities for young people to lead healthier lifestyles.

“By teaming up with United Way and the NFL, GMC and General Motors will help promote exercise and nutrition as part of a healthier lifestyle,” said Tracey Holmes, NFL partnership director at United Way Worldwide. “Their participation will help us meet our 2018 goal to get 1.9 million more kids healthy and active.”