ALEXANDRIA, VA, – June 10, 2021 – Today, United Way and singer songwriter Harrison Craig debuted the video collaboration for “Even If You Say So”. “Even If You Say So” is an original song performed by Craig. The video features images depicting the pain of the COVID-19 pandemic and showcasing the resilience and hope of communities around the world.
View the video here.
Craig, Season 2 Winner of The Voice Australia, originally wrote “Even If You Say So” as a love song. When the pandemic hit, the lyrics took on a new meaning for the 26-year-old singer songwriter.
“As we were all in lockdown and worried for what was going to happen next, ‘Even If You Say So’ became for me a song about overcoming obstacles, resilience, and love for one another,” said Craig. “Working with United Way to help tell that story was a natural choice. They have and are still doing so much for COVID relief around the world.”
Craig has worked with United Way for many years in his native Australia and currently serves as a United Way Global Brand Ambassador. Today at 2:00pm ET on United Way’s Instagram, Craig will share more about the meaning behind the video during a live Q&A. The video premier kicks off the second week of United Way’s Live United Initiative, an eight-week campaign to help communities everywhere continue the path of recovery from the COVID-19 pandemic.
“We are so grateful to Harrison Craig for his continued support of United Way,” said Stan Little, Chief Experience Officer, United Way Worldwide. “His ongoing commitment to inspiring young children to overcome their challenges and live their dreams and raising awareness about those in need around the world are what living United is all about.”
United Way, the world’s largest privately-funded nonprofit, raised an unprecedented amount of money last year that helped 27 million cope with COVID-19, but the pandemic’s multiple waves around the world—most recently in India—are a reminder that recovery is a long-term undertaking. More than 225 million jobs have been lost globally, educators and parents worry about learning loss, especially for low-income children of color, and United Ways are still fielding record requests for help getting food and health care.
United Ways around the world contributed imagery for the video to capture pivotal moments and highlight the work of tireless volunteers who stepped up this past year.
To view the video collaboration for “Even If You Say So” visit here and to learn more about United Way and the Live United Initiative please visit here.
About United Way
United Way fights for the health, education, and financial stability of every person in every community. With global reach and local impact, we’re making life better for 48 million people annually. United Way is the world's largest privately funded nonprofit, working in 95% of U.S. communities and 40 countries and territories. That’s why we’re the mission of choice for 2.5 million volunteers, 7.7 million donors and 45,000 corporate partners. In the wake of COVID-19, we’re helping people stay in their homes, stock their pantries, and protect their lives and livelihoods. And we’re working to build resilient, equitable communities. Learn more at UnitedWay.org. Follow us: @United Way and #LiveUnited.