United Way gets local branches marching in time on digital engagement
December 12, 2019
Diginomica
Think global, act local. For a non-profit with a reach like United Way, it’s the best way to make a real difference in delivering health, education and financial stability across an incredibly diverse set of communities. It’s work that has recently included training 8,000 people for in-demand jobs in Cincinnati, Ohio; building 600 classrooms in the Philippines; and distributing 50,000 mosquito nets in Uganda.
In the US alone, there are some 1,200 local United Way offices - and the job of helping them to ‘flex their digital muscles’ when it comes to reaching out to supporters falls to a team led by Amy Floryan, director of digital engagement on United Way’s digital service team.