Nonprofits turn to tech to court younger, more diverse donors
Jan. 14, 2022
Marketplace
That’s a space United Way embraced. The group started accepting bitcoin donations in 2014, among the first and largest nonprofits to do so. And it’s not stopping there.
“We’re currently building partnerships in the Web 3.0 space to create sustainable revenue from crypto philanthropy. We’re also experimenting with NFTs to fundraise, build community and as a new type of storytelling to engage passionate young donors,” said United Way chief experience officer Stan Little in an email.