Barbara Saverino, the director of public policy and advocacy at United Way Worldwide, one of the organizations working on the awareness campaign, said the most effective way to reach those people has been through hyper local organizations that are already embedded with those families.
“The challenge is they might not be connected to us yet. We want to make sure that we do have the ability to connect with them,” she said. “And then also, who is delivering the message? That’s important — having a trusted messenger.”