As COVID-19 puts additional stress on people around the world to access essential products, Kimberly-Clark’s Cottonelle® brand is providing relief through a donation of 1 million rolls of toilet paper and $1 million United Way Worldwide’s COVID-19 Community Response and Recovery Fund.
But Cottonelle® is also calling on you to help by sharing essentials with your friends and neighbors. Those who tag instances of toilet paper-sharing with the hashtag #ShareASquare will unlock an additional $1 donation, up to $100,000, through June 1. This #ShareASquare social media initiative is meant to celebrate acts of generosity already happening in local communities and to inspire further acts.
This commitment marks the largest single donation in Cottonelle® brand history and is part of a larger commitment by Kimberly-Clark, a longtime supporter of United Way. Each of the company’s U.S.-based manufacturing facilities partner every year to fundraise and complete community service benefitting the organization. In 2019, Kimberly-Clark and its employees donated more than $5.9 million to United Ways across the country.