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United Way Blog

United Way and NIKE, Inc’s Elite Youth Basketball Partner to Promote Volunteering

Nike Basketball and United Way PartnershipToday we’re excited to announce a new partnership with NIKE’s Elite Youth Basketball program.  Together United Way and NIKE will utilize NIKE’s grassroots events throughout the spring and summer as a platform to engage youth across the country in reading, tutoring and mentoring activities.

Through the partnership, NIKE Basketball will help promote our mission at each of the 12 NIKE EYB events during 2012.  At these events we will help educate players, fans, coaches, scouts and others to see the value of getting involved in their local communities through information booths, on-site branding, workshops, and social media initiatives.  In four of the cities, the two groups will hold co-branded events featuring the NIKE participants to give back to those host cities.

NIKE’s Elite Youth Basketball Director, Merl Code is proud to join United Way in our efforts to create opportunities for volunteers, saying, “We see our events as an opportunity for student-athletes to grow off the court as well by acting as ambassadors in the schools and communities after learning first-hand from their experiences this summer.”

Highlighting the NIKE schedule includes events in Minneapolis during April’s National Volunteer Week (April 20th) and a special initiative as part of the NIKE Skills Academies in Chicago on United Way’s Annual Day of Action (June 21st).

 For more information, please visit the official source of NIKE Elite Youth Basketball at www.NIKEEYB.com.