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Research & Publications

2018 - 2019 Character Playbook- Impact Report


The NFL & United Way’s Character PlaybookTM course provides students with the skills and knowledge needed to build and maintain healthy relationships. During the 2018-19 school year, 219,886 students across 2,721 schools took the course. On average, scores increased by 44 percent in post-course assessments.

The majority of students felt that Character Playbook raised their expectations of how they should be treated and how they should treat others in a relationship. A majority of students leave the course more prepared to play a positive role in their communities, whether by stepping in to help someone who is being treated with disrespect or by taking an active role in conflict resolution.

Learn more in the Character Playbook Impact Report. Character Playbook is now available—free of charge—to any U.S. school committed to implementation. Visit to discover how to bring this program to your school and community.