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Press Release

United Way Announces Lyft Chooses Salesforce.org Philanthropy Cloud to Harness Passion for Good

ALEXANDRIA, Va. -- Today, United Way Worldwide (unitedway.org) announced that Lyft, the fastest growing rideshare company in the United States, has chosen Salesforce.org Philanthropy Cloud to drive its corporate philanthropy and employee engagement.

Lyft is engaged in an array of initiatives that provide resources to nonprofits and support communities across the country, such as Lyft Relief Rides and Round Up & Donate. Philanthropy Cloud will allow Lyft’s employees to become more directly involved in the social impact initiatives the company spearheads, or those of their choice, making deeper connections in their communities.

“Lyft is reimagining how transportation can solve social problems by creating access to transportation around the nation for those in need,” said Mike Masserman, Head of Social Impact at Lyft. “Partnering with United Way and Salesforce.org to utilize Philanthropy Cloud will help us further empower and mobilize our employees to help them give back to the community.”

Built by Salesforce.org and distributed by United Way, Philanthropy Cloud is a global platform that transforms corporate values into actions. Beginning in 2019, Philanthropy Cloud will be introduced to more than 3,000 Lyft employees, allowing them to fundraise, organize volunteer activities and find advocacy opportunities. 

“Lyft is an outstanding partner to United Way. They share our vision of building stronger communities for all,” said Brian Gallagher, President and CEO of United Way Worldwide. “From Lyft Relief Rides to this latest commitment to empower employees to give back and connect through Salesforce.org Philanthropy Cloud, Lyft exemplifies the ongoing shift in the way employers and employees engage in communities. United Way is proud to work with Lyft to help more people succeed in getting the opportunities they deserve.”

"Lyft has been a shining example of how to combine innovation and community service," said Nasi Jazayeri, EVP/GM of Philanthropy Cloud at Salesforce.org. "We, along with our partners at United Way, are very excited about Lyft’s adoption of Philanthropy Cloud, which will enable the company to extend its philanthropic spirit to its employees through community giving and volunteerism."

For more than 130 years, United Way has partnered with companies around the world to mobilize employees around their community, and to add velocity to corporate philanthropy goals. Salesforce.org is a nonprofit social enterprise born out of the belief that the purpose of business is to improve the state of the world. In 2017, United Way and Salesforce.org forged a new partnership to reimagine the future of giving. Their shared goal is to connect individuals in new ways to build stronger communities, using a platform that unites thousands of companies and their employees in a global philanthropic network.

Please visit unitedway.org to learn more about United Way, Lyft and the future of philanthropy.

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About United Way Worldwide
United Way fights for the health, education and financial stability of every person in every community. Supported by 2.9 million volunteers, 9 million donors worldwide and $4.7 billion raised every year, United Way is the world’s largest privately-funded nonprofit. We’re engaged in 1,800 communities across more than 40 countries and territories worldwide to create sustainable solutions to the challenges facing our communities. United Way partners include global, national and local businesses, nonprofits, government, civic and faith-based organizations, along with educators, labor leaders, health providers, senior citizens, students and more. For more information about United Way, please visit UnitedWay.org. Follow us on Twitter: @UnitedWay and #LiveUnited.

About Lyft
Lyft was founded in 2012 by Logan Green and John Zimmer to improve people’s lives with the world’s best transportation. Lyft is the fastest growing rideshare company in the U.S. and is available to 95 percent of the US population as well as in Ontario, Canada. Lyft is preferred by drivers and passengers for its reliable and friendly experience, and its commitment to effecting positive change for the future of our cities, as the first rideshare company to offset carbon emissions from all rides globally.

About Salesforce.org
Everyone who wants to change the world should have the tools and technology to do so. Technology is the most powerful equalizer of our time, providing access to data, knowledge, and — above all — connections. Salesforce.org gets our technology in the hands of nonprofits, educational institutions, and philanthropic organizations so they can connect with others and do more good. As a social enterprise, the more missions our technology supports, the more we invest back into technology and communities, creating an endless circle of good. We’re here to help; visit us at Salesforce.org.


Media Contact

Southerlyn Reisig
United Way Worldwide
703-836-7100 ext 321