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Press Release

NFL and United Way Join Middle School Students to Ring the Nasdaq Closing Bell

NFL and United Way, Founders of Character Playbook Operated by EverFi, Join Local Middle School Students to Ring the Nasdaq Stock Market Closing Bell


  • LISA BOWMAN, United Way Worldwide, Executive Vice President and Chief Marketing Officer
  • ALEXIA GALLAGHER, NFL, Executive Director of the NFL Foundation
  • CLARK HOEFNAGELS, EverFi, Schools Manager
  • AMANI TOOMER, former New York Giants wide receiver
  • 35 Students from I.S. 96 Seth Low School, a Brooklyn middle school implementing Character Playbook



Representatives from the NFL and United Way, founders of Character Playbook, an education initiative operated by EverFi that focuses on youth character development and building healthy relationships, will visit the Nasdaq MarketSite in Times Square. The digital course is comprised of six interactive modules that support positive character development, social-emotional learning and healthy relationships for grades 7-9. The interactive digital program will be provided directly in schools throughout the 32 NFL markets across the country.

Students from I.S 96 Seth Low School, a Brooklyn middle school implementing the program, will be in attendance, along with EverFi executives and former New York Giants wide receiver Amani Toomer.

In honor of the occasion, AMANI TOOMER, former New York Giants WR and Super Bowl champion, will ring the Closing Bell. 

In addition, the current United Way / NFL Public Service Announcement (PSA) featuring Baltimore Ravens Wide Receiver, Steve Smith, Sr. will be featured in Times Square on the 7-story tall NASDAQ video tower and marquis exclusively for one full hour after the closing bell. 



Nasdaq MarketSite – 4 Times Square – 43rd & Broadway – Broadcast Studio



Monday, February 13, 2017 – 3:45 p.m. to 4:00 p.m. ET        


Feed Information:

Fiber Line (Encompass Waterfront): 4463

Gal 3C/06C 95.05 degrees West
18 mhz Lower
DL 3811 Vertical
FEC 3/4
SR 13.235
DR 18.295411
MOD 4:2:0


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A live stream of the Nasdaq Closing Bell will be available at:
https://new.livestream.com/nasdaq/live or http://www.nasdaq.com/about/marketsitetowervideo.asx

To obtain a hi-resolution photograph of the Market Close, please go to http://business.nasdaq.com/discover/market-bell-ceremonies and click on the market close of your choice.


About The NFL Foundation
The National Football League Foundation is a non-profit organization dedicated to improving the lives of those touched by the game of football – from players at all levels to communities across the country.  The NFL Foundation represents the 32 NFL clubs and supports the health, safety and wellness of athletes, youth football and the communities that support our game.  For more information on the NFL Foundation, visit: www.NFLFoundation.org.


About United Way Worldwide
United Way fights for the health, education and financial stability of every person in every community. Supported by 2.8 million volunteers, 9.8 million donors worldwide, and more than $4.7 billion raised every year, United Way is the world’s largest privately-funded nonprofit. We’re engaged in nearly 1,800 communities across more than 40 countries and territories worldwide to create sustainable solutions to the challenges facing our communities. United Way partners include global, national and local businesses, nonprofits, government, civic and faith-based organizations, along with educators, labor leaders, health providers, senior citizens, students and more. For more information about United Way, please visit UnitedWay.org. Follow us on Twitter: @UnitedWay and #LiveUnited.


About EverFi, Inc.
EverFi, Inc. is the education technology innovator that empowers K-12, higher education, and adult learners with the skills needed to be successful in life. Its comprehensive critical skills platform is focused on Financial Education, Digital Citizenship, STEM Career Readiness, Diversity and Inclusion, Entrepreneurship, Character Education, and Health and Wellness. The EverFi Education Network is powered by more than 3,300 partner organizations across all 50 states and Canada and annually reaches 6 million learners. Learn more at everfi.com


About Nasdaq
Nasdaq (Nasdaq: NDAQ) is a leading provider of trading, clearing, exchange technology, listing, information and public company services across six continents. Through its diverse portfolio of solutions, Nasdaq enables clients to plan, optimize and execute their business vision with confidence, using proven technologies that provide transparency and insight for navigating today's global capital markets. As the creator of the world's first electronic stock market, its technology powers more than 85 marketplaces in 50 countries, and 1 in 10 of the world's securities transactions. Nasdaq is home to approximately 3,800 listed companies with a market value of $10.1 trillion and nearly 18,000 corporate clients. To learn more, visit: business.nasdaq.com.

Media Contact

Alexia Gallagher, NFL Foundation

Ana Blinder, NFL PR

Southerlyn Worsham, United Way Worldwide
703-836-7100 x321

Monique Waters
EverFi Senior Director of Corporate Communications

Stephanie Lownethal, Nasdaq MarketSite
(646) 441-5073