Alexandria, VA (August 5, 2019) – United Way announced today that United Way LINC® (Lead.Impact.Network.Change.), its affinity group serving Millennials and Gen Z supporters, has set a goal of educating one million young people about the United Nations Sustainable Development Goals.
“To reach one million young people LINC will execute a multi-pronged campaign that includes activating local influencers, leveraging social media with exclusive content, and harnessing the power of Salesforce Philanthropy Cloud, United Way’s technology platform that inspires and empowers social change,” said Lisa Bowman, chief marketing officer, United Way Worldwide.
“We all have a role to play in achieving this better world through the Global Goals,” said Ashleigh Resetarits, LINC lead strategist and manager, United Way of Central Indiana. “We can be the generation that ends poverty and achieves equality. The Sustainable Development Goals provide a powerful guiding framework for us to rally around.”
The 17 Sustainable Development Goals, announced by the United Nations in September 2015, are at the heart of the U.N.’s agenda to tackle the social, economic and environmental challenges of the world. Institutions and corporations worldwide have embraced the goals and committed their corporate social responsibility (CSR) efforts to support them. By activating its LINC affinity groups, United Way is underscoring its commitment to fight for the health, education and financial stability of every person in every community.
“The next generation will play a critical role in achieving the Sustainable Development Goals by 2030,” said Robert Skinner, executive director, the United Nations Office for Partnerships. “We are excited to see United Way engaging young voices in this work. Progress for people and planet can only be achieved when the world’s youth take an active role.”
United Way LINC was established nearly six years ago to engage the next generation of community leaders and philanthropists through highly experiential events and social opportunities. By taking on the challenge of educating one million young people about the Global Goals, LINC hopes to harness the power of young activists to create positive change in communities around the world.
“In just a few years LINC has established themselves as a community of passionate early career professionals committed to doing good in their local communities,” said United Way Worldwide Chief Financial Officer and LINC Executive Sponsor, Mark Sutton. “We hope this new initiative will be a two-way conversation. United Way will offer information and opportunities to engage around the Global Goals and we want to learn, elevate and scale solutions and ideas that further progress towards the Goals.”
United Way’s impact work directly addresses many of the Sustainable Development Goals, particularly those focused on financial stability, health and education. To learn more or join the movement visit https://unitedway.org/linc.
About United Way Worldwide
United Way fights for the health, education and financial stability of every person in every community. Supported by 2.8 million volunteers, 8.3 million donors worldwide, and more than $4.6 billion raised every year, United Way is the world’s largest privately-funded nonprofit. We’re engaged in nearly 1,800 communities across more than 40 countries and territories worldwide to create sustainable solutions to the challenges facing our communities. United Way partners include global, national and local businesses, nonprofits, government, civic and faith-based organizations, along with educators, labor leaders, health providers, senior citizens, students and more. For more information about United Way, please visit UnitedWay.org. Follow us on Twitter: @UnitedWay and #LiveUnited.
United Way Worldwide
Tel. 703.836.7100 ext.321