What does a Purpose-driven Company Look Like?
July 18, 2019
Take the United Way Worldwide, the world’s largest privately funded not-for-profit. With nearly 1,800 local offices in more than 40 countries, the United Way specializes in bringing people together to identify and solve local issues. At the same time, United Way aims to be a strategic partner for the corporations and businesses supporting its work.
“The first question we ask is: what do our customers want?” said William Browning, Chief Strategy and Transformation Officer for United Way. “Our customers are the communities we serve, our corporate partners, and our individual donors. It’s essential to listen and know your customers in order to provide value.”