Lisa Bowman serves as United Way Worldwide’s Chief Marketing Officer. She leads the organization’s marketing team and initiatives to create, develop and implement United Way’s global marketing strategies that highlight the organization’s image and heritage to galvanize engagement of donors, advocates, volunteers as well as partner relationships in communities around the world. Ms. Bowman oversees brand, marketing and strategic communications including brand innovation, creative development, media relations, affinity groups and strategic alliances such as the famed NFL and United Way partnership.
She joined United Way Worldwide from UPS where as part of her $80 million social investment portfolio in The UPS Foundation, Ms. Bowman oversaw the transportation company’s United Way campaign, which touched over 300,000 employees.
Ms. Bowman began her career with UPS in 2000 as Vice President of Market Development for UPS eVentures, company’s dot-com incubator. She subsequently led a number of marketing initiatives including the re-branding of The UPS Store network and development of UPS Direct-to Door, a co-op media product. Prior to joining UPS, Ms. Bowman held a variety of senior level marketing roles at USWeb/CKS where she secured UPS as a client, Fabric.com; recently acquired by Amazon, and Ambitions, a private label manufacturer of women’s ready-to-wear.
Ms. Bowman holds a B.A. in Marketing from Columbia College and a certification in Applied Project Management from Boston University in addition to executive education at Emory University’s Goizueta School of Business. She resides in Atlanta with her husband Bill.
Ms. Bowman has been both a board member and the board chair of United Way’s Global Corporate Leaders Advisory Council. She was the American Marketing Association’s 2017 Non-Profit Marketer of the Year also holds a seat on the National Board of the AMA.