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Tracey Holmes

Director of NFL & Strategic Partnerships
United Way Expert Ask me about NFL Partnership, Character Playbook, Power of Sports Partnerships, Public Service Advertising, Hometown Huddle, NFL Man of the Year, NFL Player Engagement.

Tracey Holmes, United Way’s Director of the National Football League & United Way Partnership, is at the helm of the longest running collaboration in history between a major sports league and a nonprofit organization. United Way’s relationship with the NFL is associated with the iconic public service ads that began airing during NFL games in the early 1970s.  Under Tracey’s guidance, the partnership has continued to evolve and tackle some of the challenges faced by young people today including childhood obesity, barriers to graduation and bullying.

The partnership’s latest innovation is Character PlaybookTM, a digital curriculum for middle school students focused on positive character development and building healthy relationships. The program has been recognized with two national awards acknowledging its positive impact on youth throughout the country.  Other NFL-related programs that Tracey has led for United Way include: Hometown Huddle, NFL Man of the Year Award, NFL Play 60, United Way TEAM NFL Million Mentor Goal, Kickoff Community Builds and Back to Football Friday.

Tracey has spent the entire span of her career in service to United Way. Respected for her vision, strategy and grace, Tracey is our expert on leveraging love of sport with commitment to community. 

Blog Posts by Tracey Holmes

Never Say Never

Never Say Never is a good mantra for winning on the field of play. It’s even better when that perseverance and determination results in more successful kids. GMC, the official vehicle of the National Football League, is teaming up with United Way to help drive down the dropout rate.

Football is Back: Dallas Cowboys Winning On the Field and Off

It appears Dallas Cowboy fans gave their team some mojo last night in their 24-17 victory over the Super Bowl Champion New York Giants—a victory they’d not seen since November 2010. Going into this game, Cowboy fans had a sizeable lead over other NFL teams on the leader board at nfl.com/backtofootball. Coincidence? Maybe. Maybe not.

You think you know a guy

It is human nature to generalize, stereotype, define people based on our own experiences to date. But every once in a while, people surprise you in ways that blow your expectations out the window and your aspirations to the moon.

Team NFL in Washington, DC for United Way Youth Empowerment Summit

This week, in celebration of United Way’s fifth annual Day of Action, 19 pro football players are teaming up with United Way professionals and youth from around the country at the United Way Youth Empowerment Summit. This three-day event, hosted at American University, will engage participants in identifying opportunities to improve the academic success of American students and explore ways to engage more people as volunteer readers, tutors and mentors.