Executive Vice President of Investor Relations
Sherrie is responsible for the overall administration and advancement of United Way’s fundraising goals and objectives which includes designing and implementing activities to build the capacity local United Ways to ensure they succeed with the strategy. Sherrie also leads the strategy and execution for global account management for multinational corporations, alignment of UWW’s strategy with Corporate Social Responsibility efforts, coordinates fund raising and customer relationship management on behalf of the entire system and identifies new ways to develop these relationships. Sherrie is also responsible for maintaining and growing the relationships with the system’s 120 Global Corporate Leadership accounts with attention to developing new partnerships and leading the fundraising efforts for both United Way of America and United Way Worldwide.
Sherrie has served the United Way system for 22 years and was CEO in Richmond for 11 of those years. In that role Sherrie has led the organization through their transformation to a community impact focused approach. In the areas of early childhood development, Sherrie moved the issue from simply a United Way agenda item to where it became regional agenda item for both private and public stakeholders. The United Way in Richmond is strongly and positively positioned among other leaders within the region.
Sherrie’s successful track record with investor relations and resource development precedes her success as a CEO. She led her United Way’s growth in mid-size company support, leadership giving, Tocqueville membership, and endowment giving. Throughout all her time in Richmond (including positions of COO and Vice President for RD & Marketing) Sherrie managed relationships with major corporate leaders and affinity groups while driving new strategies to engage donors year-round through an integrated approach across functional areas.
From 1988 to 1995, Sherrie held a number of positions of increasing responsibility with the United Way of Pierce County in Tacoma, Washington. Ultimately as Vice President for Resource Development and Marketing she implemented strategies to increase resources under management while at the same time increasing overall campaign results.
She currently sits on the National Professional Council, has been a member of the steering committee for our National Brand Initiative, chaired our CRM Technology Task Force and participated on the National Metrics Task Force. Sherrie has also been a sought-after trainer and facilitator for many United Way Worldwide courses and other learning opportunities.