Cynthia Round

Executive Vice President, Brand Leadership

Ms. Round is responsible for brand stewardship, marketing - advertising, public relations, corporate sponsorship - and field communications for the network.  She joined United Way Worldwide (formerly United Way of America) in October 2002 after more than 20 years of building and marketing corporate brands.

Ms. Round began her career in brand management at the Procter & Gamble Company, where she held a variety of marketing positions, including a two-year international assignment in Rome, Italy.  Ms. Round joined Ogilvy & Mather Advertising, where she became Senior Partner and Executive Group Director.  During her 15 years with O&M New York, Ms. Round helped create, build and renovate domestic and global brands in categories ranging from packaged goods and high tech to fashion and entertainment.

Ms. Round has guest - lectured on global branding/advertising and non-profit marketing at college campuses across the USA, including Dartmouth, Middlebury, Smith, Loyola, Emerson, Hunter, University of Minnesota and John Hopkins University.

Her volunteer work includes the board of the Advertising Educational Foundation, the Advisory Committee of The Ad Council, and God’s Love We Deliver.  She served as chair of the 2009 American Marketing Association Non-Profit conference in Chicago.

Ms. Round grew up in Oklahoma and holds a BA degree from Oklahoma State University, which honored her with its Distinguished Alumni award in 1995.  She lives in Manhattan with her husband, Chas Carner, and their 15-year old daughter.