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the21 - United Way Day of Action - June 21 2013


Catch up on The 21


On June 21, 2013, United Way partnered with Google to host The 21, a twenty-one hour broadcast of live programming in support of worldwide education. This first of its kind event was broadcasted via Google+ Hangouts On Air, and featured celebrities from the sports world, entertainment, leaders in the education field, corporate partners and everyday heroes who are making a difference in their communities through education. It was part of United Way's Day of Action, an annual event on June 21 of each year where United Ways throughout the world harness their power to positively change communities.

The 21 had over 109 live, on-screen participants from 69 different organizations in six countries including NFL players, local United Way staff, the First Lady of Tennessee, WNBA star Maya Moore, producers from new media company SoulPancake, Principal Salome Thomas EL, and everyday people advancing the common good to improve lives in their communities.

There were over 30,000 unique visitors to The 21 on June 21, 2013. The promotional video ad generated 15.7 million impressions and promoted tweets for The 21 generated 21,000 impressions and 153 engagements.



Live from South Africa

Join us as we kick off The 21 in South Africa. We'll be hanging out with students from Generation@, a mentoring program that empowers mentees to become change makers in their community.


Good day, mates! Hangout with United Ways of Australia.

The Eiffel Hour

Never been to Paris? Well, now's your chance. Come Hangout in the City of Lights with United Way volunteers.

You Matter with Angela Maiers

Get inspired! Come watch a panel discussion led by education advocate and blogger Angela Maiers entitled "You Matter".

Breakfast with United Way

Watch the highest rated morning show in the non-profit community. Blending national education news, local headlines, lifestyle features and fun. It's the perfect way to start your day.

Home Room

Zak Malamed, founder of, will lead a panel discussion focused on empowering youth to speak up about their education.

The Huddle with Coach Rodriguez

Join NFL Super Fan Alex Rodriguez as he reviews exciting stories from United Way TEAM NFL members. On today's episode we visit Roberto Garza of the Chicago Bears and Glover Quin of the Detroit Lions.

The Volunteer State

Raise Your Hand Tennessee is a statewide effort to recruit volunteers to read, tutor, and mentor children.

Lunch Hour

Bring your lunch, put on some headphones and join a panel discussion with major advocacy and volunteer organizations about how you can help improve your community during your lunch break.

Good Company

In Good Company, we take a look at what it means to be a good citizen whither you're a corporation or an individual.

Vive Unido

Show de entretenimiento con figuras Latino Americanas, cineastas, musicos y personalidades reconocidas por sus logros, comparten sus historias personales y opiniones sobre la importancia de la educacion.


Over 125 years after it's founding women are still at the heart of the United Way movement, leading the way on important causes like early grade success and mentoring future generations of women leaders.

Power Hour: A Conversation with Education Advocates and Leaders

This segment will be an honest and rich conversation with education advocates and leaders about the big challenges preventing our young people from succeeding.

Up Close

United Way's premier news magazine. Segments include an Up Close Interview with Brian Gallagher, interviews with kids from field correspondent Rosemary Rein, and the inside scoop on the big education stories of the day.

Office Hours with Professor Edwin

Professor Edwin opens the office door to some amazing college student leaders from around the world doing big things to help kids succeed in school.

Story Time

Our celebrity guests will be reading some of their favorite children's books as United Way staff bring the stories to life. Perfect for kids and families!

Director's Cut: American Promise

Join filmmakers Joe Brewster and Michele Stephenson for an in-depth Q&A as they talk about their new documentary American Promise and their efforts to support education on Summer Learning Day.

Post Game

It may be late, but our TEAM NFL players are just getting started. Come Hangout, ask them questions, and learn how they LIVE UNITED to help kids succeed.

Highlight Reel

We'll take a look back at the top moments from The 21 and the great Day of Action projects that took place in communities around the world earlier in the day.

The Goodnight Show

Our late-night talk show is filled with laughs, news-making guests, comedy segments and Top 10 countdowns. Come join us for our final hangout and help us say goodnight!


The 21 Announcements

The views expressed during this live webcast may not necessarily reflect the views of United Way Worldwide, its board of trustees, officers, employees, or any of its member or affiliated organizations.

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