Since 1999, NFL teams have participated in a variety of hands-on community service projects, known collectively as Hometown Huddle. The NFL-United Way Hometown Huddle is a league-wide day of service designed to bring awareness and impact to the issue of youth health and fitness. During Hometown Huddle, NFL players, coaches and leadership participate in a variety of youth fitness projects in different NFL cities across the country on the same day—building fitness zones, hosting youth football clinics, rebuilding neighborhood playgrounds, upgrading fitness facilities.
The United Way/NFL partnership connects NFL PLAY 60 with United Way’s goal of 1.9 million more healthy young people by 2018. Designed to tackle childhood obesity, NFL PLAY 60 brings together the NFL’s long-standing commitment to health and fitness with partner organizations like United Way. PLAY 60 is also implemented locally, as part of the NFL's in-school, after-school and team-based programs. Since the program was launched in 2007, the NFL has committed $200 million to youth health and fitness through programming, grants, and media time for public service announcements.
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