Big Move #2: From Workplace Campaigns Only to Strategic Philanthropic Partner of Choice
Build upon the traditional workplace campaign to establish deeper relationships with corporate partners through an expanded platform that provides the company and its employees with meaningful opportunities to give, advocate and volunteer. Adopt a new approach to corporate engagement, with tiered levels of service based on the alignment of the company’s and United Way’s community impact goals. Create a more consistent experience for our corporate partners across geographies by developing accountability plans that clearly define shared strategies and metrics, as well as the roles and responsibilities between the companies, headquarter United Ways, United Way Worldwide and United Ways in key markets.
More information to come over the next few months.