Michigan native singer and songwriter, Kid Rock is teaming up with United Way and the National Football League for the 14th annual NFL & United Way Thanksgiving Halftime Show during the first game of the NFL’s tripleheader when the Detroit Lions host the Houston Texans on Thursday, November 22 at 12:30 PM ET on CBS.
This special halftime event will feature a live performance of Kid Rock’s new song, “Detroit, Michigan,” a feature track from his new album “Rebel Soul,” which will be released November 19. The song pays homage to several of Detroit’s music greats, including Aretha Franklin, Marvin Gaye, Bob Seger and Eminem in addition to icons like Henry Ford and Rosa Parks.
The 2012 United Way Thanksgiving Halftime Show, highlighted by Kid Rock’s performance, will celebrate the 125th anniversary of United Way by thanking the millions of donors, advocates and volunteers who, over the years, have helped to advance the common good—creating opportunities for a better life for all by focusing on the key building blocks of education, income and health.
The halftime show is the latest in a year-long series of activities celebrating the milestone including the most recent execution of “The Big Thanks”—a network-wide effort to end the year with a united message of appreciation that echoes around the world. United Ways nationwide used social media to convey our thanks to key audiences including companies and their employees, community partners,
public officials, affinity groups and giving clubs, noteworthy advocates, board members and staff. United Way is using the halftime show to send a broad message of thanks to the 30+ million people watching the game—our “fans”—donors, advocates and volunteers.
Interested in becoming a donor, advocate or volunteer? Check out these links:
Be sure to tune in and watch all the way to the end for United Way’s 125th anniversary card stunt and new PSA featuring clips of supporters from decades past.