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United Way Blog

Donated holiday trees bring cheer to families in need

Donated holiday trees bring cheer to families in need

For the 20th year in a row, Target stores across the country will celebrate the season of giving by donating decorated holiday trees to United Way as part of the Target Share-a-Tree Program.

This holiday season, United Way volunteers will distribute 2,678 decorated trees—worth an estimated $500,000—to families in need and local partners such as shelters, community centers and childcare programs.

“A single act of kindness is an important step in any effort to improve lives and strengthen and support your community. The Target Share-a-Tree program does just that,” said United Way President and CEO Brian Gallagher. “For 20 years now, United Way has been proud to partner with Target to give lift to this very special program and bring holiday cheer to families everywhere.”   

“The holiday season is about sharing with others, especially those in need,” said President of Target Community Relations and Target Foundation Laysha Ward. “With our partners at United Way, Target is honored to continue the tradition of sharing our holiday trees with families across the country.”