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Beyond Pink Ribbons: Shifting the Conversation from Awareness to Access

You know it’s October, because suddenly pink ribbons are everywhere, people are biking and running and making calls to raise awareness about breast cancer, and talking heads and celebrity spokespeople are doing their part to spread the word.

This year, however, I humbly suggest that we broaden the discussion, because awareness is not enough. If we really want to trumpet the importance of detecting breast cancer early on, then we also have to address the fact that too many people still don’t have access to potentially life-saving preventive medicine.